Resources
We Need Your Art! (Here’s Why)
When we start a new collaboration with any of our clients, there are a few things we ask for. These digital assets make the process of creating exceptional marketing materials run smoothly.
What if you don’t have some or all of these files? Don’t sweat it! We can create or re-create art files for you to use in ongoing and future campaigns.
Ready to expedite the process and make your marketing dollars go further? Here are the assets we’ll ask for and why they’re invaluable to us:
A Vector File of Your Logo
You’ll get the best results for your marketing materials if you provide us with a vector file of your logo to get started.
Vector files are based on formulas. They can scale at high resolutions to almost any size without pixelation. Whether you’re interested in a massive billboard or a tiny icon on a ballpoint pen, a vector file gives us a high-quality image. How can you tell if your file is a vector file? It will have one of the following endings:
Branding Guidelines
Your Branding Guidelines give us information about the design and tone of your organization—how to stay true to your existing content. These guidelines distinguish your brand, making you easily identifiable. When consumers see your branding, they immediately know it’s you!
What should be included in your branding guidelines?
Your Organization’s Pictures
Are there pictures in your existing materials that you want to use in other marketing materials? On your website or at a tradeshow display? Send those files along to us! Like your logo, these work best when we have scalable files we can grow and shrink as needed.
We prefer original files as they are usually the largest file size available and will give us the best end result.